Event Marketing ARAVIND – 09901366442 – 09902787224
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Event Marketing Multiple Choices: Q1. The type of event involve a test of physical strength, mental ability & talent or a combination of these is called___________ a. Competitive events b. Artistic expression c. Cultural celebration d. Exhibition events Q2. Who is responsible for organizing the event? a. Organizer b. Invitees c. Sponsors d. Delegates Q3. The interaction that takes place between clients and the target audience during the actual event known as____________ a. Indirect interaction b. Direct interaction c. Both a & b d. None of the above Q4. Which of the following is not comes under the 5 C ‟ s of events ? a. Culture b. Canvassing c. Conceptualization d. Customization Q5. Strategic alternatives arising from competitive analysis are___________ a. Rebuttal s...